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Client Spotlight – WaterWise Backflow Testing, Delta BC

Recently, we embarked on a new branding project for WaterWise Backflow Testing, encompassing the creation of a logo, website, and business cards. To adhere to the budget, we proposed the development of a one-page website. In our initial stages, we conducted thorough research into the local competition landscape.

While crafting the logo, we encountered a specific request to incorporate a waterfall into the design. After extensive research, we discovered that waterfall-themed logos often exhibited a striking similarity. Consequently, we strived to create a distinctive and original design that set WaterWise Backflow Testing apart from the commonplace waterfall motifs in this niche.

Our color palette was inspired by the breathtaking landscapes of British Columbia, particularly the vibrant waterfalls found in the region. We carefully selected shades that captured the essence of these natural wonders, incorporating hues of blue and green to convey the freshness and vitality of flowing water. These colors not only pay homage to the beauty of BC’s waterfalls but also create a visual identity that resonates with the brand’s connection to nature and water-related services.

Our key takeaway was the importance of authenticity in establishing a successful working partnership. We recognized that earning the trust of our clients is paramount throughout the entire process. At Left Coast Marketing, we have a proven track record of working with a diverse range of businesses, both new and existing, regardless of their size. Our commitment to authenticity and building strong relationships from the outset allows us to better understand our clients’ unique visions and needs, ensuring that our branding and marketing efforts are not only effective but also aligned with their goals. This approach fosters trust and paves the way for a productive and enduring partnership, which ultimately leads to successful outcomes for our clients.

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