Facebook marketing
Facebook's tools cater to the business that wants to form an authentic relationship with their audience. It allows us to create appealing content that's helpful to your audience through highly targeted paid advertisements and organic posts, allowing your products and services to reach a wider audience.
instagram marketing
Instagram bridges you directly to your ideal consumer through highly defined targeting. With no “one size fits all” formula for Instagram marketing exploring both free and paid techniques will maximize your reach.
combining facebook & instagram
Our Social Media Service packages are combined to include Facebook and Instagram. Each unique but together a powerhouse of a marketing tool.
STARTER PACKAGE
Setting up social media accounts for new businesses is a crucial step in establishing an online presence and reaching potential customers. Remember that building a strong social media presence takes time and consistent effort. Stay patient and adapt your strategy based on the data and feedback you receive from your audience.
SERVICES INCLUDE
Identify the social media platforms that align with your business goals and target audience. Common choices include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. Focus on platforms where your target audience is most active.
Sign up for each social media platform using your business name and relevant contact information. Most platforms offer a dedicated “Business” or “Create a Page” option for brands.
Fill out all the essential details for each profile, including the business name, logo, website URL, contact information, location (if applicable), and a compelling bio that highlights your value proposition.
Create visually appealing profile and cover photos that represent your brand. Consistent branding across all platforms helps build recognition.
Craft engaging and concise bios that describe your business and what you offer. Use keywords relevant to your industry for improved searchability.
Ensure that your website URL is prominently displayed in the profile so users can easily access your website.
Develop a content strategy that aligns with your brand and target audience. Decide on content themes, posting frequency, and the types of content you’ll share (e.g., images, videos, blog posts, infographics).
Start creating content based on your content strategy. Use high-quality images, videos, and graphics that resonate with your audience.
Consistency is key in social media. Schedule and post content regularly to keep your audience engaged. Use social media management tools to plan and automate posts in advance.
Respond to comments, messages, and mentions promptly. Engage with your audience by asking questions, running polls, and encouraging discussions.
Follow other businesses, industry leaders, and influencers in your niche. Engaging with their content can help you build relationships and expand your reach.
Use social media analytics tools to track the performance of your posts and profile. Monitor metrics like reach, engagement, and follower growth to gain insights into your social media efforts.
Stay informed about the latest social media trends and algorithm changes to adapt your strategy accordingly.
CUSTOM PACKAGE
Creating custom social media packages using Facebook and Instagram involves tailoring the services and features based on the specific needs and goals of individual clients or businesses. Here are some elements that can be included in custom social media packages for Facebook and Instagram:
CONSIDER YOUR OPTIONS
Develop a comprehensive social media strategy that aligns with the client’s overall marketing goals. This strategy should outline the target audience, content themes, posting frequency, and objectives for both Facebook and Instagram.
Set up or optimize the client’s Facebook and Instagram business accounts. This includes creating engaging profile and cover photos, writing compelling bio descriptions, and adding essential contact information.
Create high-quality and engaging content for both platforms. This can include custom graphics, images, videos, and written posts that resonate with the target audience and reflect the brand’s identity.
Schedule and publish posts at optimal times to ensure maximum visibility and engagement. Using social media management tools, the package can include content scheduling in advance.
Monitor comments, messages, and interactions on both platforms, responding to user inquiries, engaging with followers, and managing customer service queries.
Conduct hashtag research relevant to the client’s industry and incorporate them strategically into posts to improve discoverability and reach.
Create and manage paid advertising campaigns on Facebook and Instagram to promote products, services, or specific content to a targeted audience.
Track and analyze the performance of social media efforts. Provide regular reports with insights on reach, engagement, audience growth, and other key metrics.
Develop engaging Instagram Stories and Highlights to showcase behind-the-scenes content, promotions, and important updates.
If applicable, manage or moderate Facebook Groups to foster a sense of community and engagement among members.
Set up and manage Instagram Shopping features for businesses with e-commerce capabilities.
Plan and execute contests or giveaways to increase engagement and attract new followers.
Provide training sessions for the client’s team on social media best practices, content creation, and community management.
Conduct monthly or regular strategy sessions with the client to review performance, discuss upcoming campaigns, and refine the social media strategy.